ThinkPlay Toystore

412 Queen Street Fredericton, NB E3B 1B6 (506) 455-4278
Mon - Fri: 9:00 am - 9:00 pm
Sat: 9:00 am - 6:00 pm
Sun: 11:00 am - 6:00 pm
Everyday is a special deal with our advent calendar of savings!

We’re all about specialty toys for all ages

ThinkPlay is all about toys! ThinkPlay began on York Street in Fredericton in 2004. In 2008 ThinkPlay moved in with another cool store Endeavours, The Artist Shop. The dynamic duo now reside at 412 Queen Street supplying New Brunswickers with great toys, an awesome selection of art supplies and interesting gift items.

Join our email list to find out about sales, special events, and all of the other fun happening things at Endeavours and ThinkPlay. Don’t worry, we only email when it’s really super-duper important.


The snow won’t stop our hop! Join us tonight for the #FROSTival Gallery Hop from 5-8pm. Visit with the artist-in-residence from 5-6

We’re reopening at 11.30 am today. #nbstorm

We’re still singing Christmas tunes, come visit, we’re here until 6


Join the fun!

A toy store is a fun place to be. Our Facebook page is too. Follow us for behind the scene images, videos, and more. You may even find a promotion or two. See you there!