ThinkPlay Toystore

412 Queen Street Fredericton, NB E3B 1B6 (506) 455-4278
Mon - Fri: 10:00 am - 8:00 pm
Sat: 10:00 am - 5:00 pm
Brace yourselves! Our Black Friday sale is coming

We’re all about specialty toys for all ages

ThinkPlay is all about toys! ThinkPlay began on York Street in Fredericton in 2004. In 2008 ThinkPlay moved in with another cool store Endeavours, The Artist Shop. The dynamic duo now reside at 412 Queen Street supplying New Brunswickers with great toys, an awesome selection of art supplies and interesting gift items.

Join our email list to find out about sales, special events, and all of the other fun happening things at Endeavours and ThinkPlay. Don’t worry, we only email when it’s really super-duper important.


Eeee, #BlackFridaySale excitement! These BIG guys are on sale so are all of these goodies http

@ThinkArtStuff thank you for the #CalicoCritters catalogue! Bedtime reading was very exciting this evening

Excited to be at #fusionfredericton with an amazing table of


Join the fun!

A toy store is a fun place to be. Our Facebook page is too. Follow us for behind the scene images, videos, and more. You may even find a promotion or two. See you there!